Capstone Instructions

Overview

In this assignment, you are to use the same corporation you selected and focused on for assignments in Weeks 3, 6, and 8.

Consider the corporation you have selected to use in your assignments in Weeks 3, 6, and 8.

Research the company on its own website, the public filings on the Securities and Exchange Commission’s Filings & Forms page, the Strayer University’s online databases, the Lexis Advance database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

You will do a 15-minute presentation to the Board of Directors of the corporation. Use the Capstone Template [PPTX] to ensure that your assignment meets the requirements.

Requirements

Develop an 8–12 slide PowerPoint presentation with speaker notes based upon assignments in Weeks 3, 6, and 8, and the following:

Develop an executive-level PowerPoint presentation with 8–12 slides with speaker notes and appropriate graphics. Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats. Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats. Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders. Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response. Go to the Strayer University Online Library and locate at least three quality references. Note: Wikipedia and similar websites do not quality as academic resources. References must be submitted on a Works Cited page using SWS format.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.

The specific course learning outcome associated with this assignment is as follows:

Develop a corporate presentation based on a SWOT analysis, strategies for maximizing competitiveness and profitability, a communications plan, and an assessment of efforts related to ethics.

Scoring Guide

Develop an executive-level PowerPoint presentation with 8–12 slides with speaker notes and appropriate graphics. 35 %

Unacceptable

Did not meet the presentation requirements of length (8–12 slides with speaker notes and graphics).

Needs Improvement

Insufficient presentation at executive level (minimum slides, no speaker notes, graphics).

Satisfactory

Partial presentation at executive level with incomplete speaker notes and graphics.

Competent

Satisfactorily presented an executive-level presentation with speaker notes and graphics.

Exemplary

Thoroughly presented an executive-level presentation with speaker notes and graphics.

Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats. 10 %

Unacceptable

Did not submit or incompletely created a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

Needs Improvement

Insufficiently created a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

Satisfactory

Partially created a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

Competent

Satisfactorily created a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

Exemplary

Thoroughly created a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats. 10 %

Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.

Unacceptable

Did not submit or incompletely outlined a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.

Needs Improvement

Insufficiently outlined a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.

Satisfactory

Partially outlined a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.

Competent

Satisfactorily outlined a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.

Exemplary

Thoroughly outlined a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.

Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. 10 %

Unacceptable

Did not submit or incompletely discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

Needs Improvement

Insufficiently discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

Satisfactory

Partially discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

Competent

Satisfactorily discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

Exemplary

Thoroughly discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders. 10 %

Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.

Unacceptable

Did not submit or incompletely outlined a communications plan the company could use to make the strategies you recommend above known to all stakeholders.

Needs Improvement

Insufficiently outlined a communications plan the company could use to make the strategies you recommend above known to all stakeholders.

Satisfactory

Partially outlined a communications plan the company could use to make the strategies you recommend above known to all stakeholders.

Competent

Satisfactorily outlined a communications plan the company could use to make the strategies you recommend above known to all stakeholders.

Exemplary

Thoroughly outlined a communications plan the company could use to make the strategies you recommend above known to all stakeholders.

Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line, and provide specific examples to support your response. 10 %

Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.

Unacceptable

Did not submit or incompletely assessed efforts by this corporation to be a responsible (ethical) corporate citizen and incompletely determined the impact these efforts (or lack thereof) have on the company’s bottom line. Did not provide specific examples to support your response.

Needs Improvement

Insufficiently assessed efforts by this corporation to be a responsible (ethical) corporate citizen and insufficiently determined the impact these efforts (or lack thereof) have on the company’s bottom line. Provided examples that insufficiently supported your response.

Satisfactory

Partially assessed efforts by this corporation to be a responsible (ethical) corporate citizen and partially determined the impact these efforts (or lack thereof) have on the company’s bottom line. Provided specific examples to support your response.

Competent

Satisfactorily assessed efforts by this corporation to be a responsible (ethical) corporate citizen and satisfactorily determined the impact these efforts (or lack thereof) have on the company’s bottom line. Provided specific examples to support your response.

Exemplary

Thoroughly assessed efforts by this corporation to be a responsible (ethical) corporate citizen and thoroughly determined the impact these efforts (or lack thereof) have on the company’s bottom line. Provided specific examples to support your response.

Include three references. 5 %

Unacceptable

No references provided.

Needs Improvement

Does not meet the required number of references; all references poor- quality choices.

Satisfactory

Does not meet the required number of references; some references poor-quality choices.

Competent

Meets number of required references; all references high- quality choices.

Exemplary

Exceeds number of required references; all references high- quality choices.

Clarity, writing mechanics, and formatting requirements. 10 %

Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.

© 2020 Strategic Education, Inc.

Unacceptable

More than 8 errors present.

Needs Improvement

7–8 errors present.

Satisfactory

5–6 errors present.

Competent

3–4 errors present.

Exemplary

0–2 errors present.

Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.

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