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Home>Business & Finance homework help>Management homework helpurgent

  1. Read Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance by Zealley et al. (2018)
  2. Respond to the following prompts.
    • What strategies can be used to reduce the rate of customer defection?
    • How can companies increase the longevity of their customer relationships?
    • Is focusing a disproportionate amount of resources on high-value customers an effective strategy?
    • Is it an ethical one?

Home>Business & Finance homework help>Management homework helpurgent

  1. Read Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance by Zealley et al. (2018)
  2. Respond to the following prompts.
    • What strategies can be used to reduce the rate of customer defection?
    • How can companies increase the longevity of their customer relationships?
    • Is focusing a disproportionate amount of resources on high-value customers an effective strategy?
    • Is it an ethical one?
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