Embrace Infant Warmer ( Case 3.2)

Embrace Infant Warmer ( Case 3.2)

1. (a) what target market(s) does Embrace seek to serve and (b) how attractive is that market?  (keep in mind, firms can sell to end-users or to other organizations)  
   • There should be two parts to your answer, one for (a) and one for (b)
2. are there examples of these entrepreneurs engaging in primary research? If yes, what are the examples? If no, explain. 
3. (a) what actions did these entrepreneurs take to solicit feedback from potential customers and (b) what did they learn? 
   • There should be two parts to your answer
4. if you were conducting a financial feasibility analysis for Embrace, (a) what issues would you consider to complete this analysis and (b) why are those issues important?  
   • There should be two parts to your answer