FINAL CAPSTONE PROJECT (HEALTH SPA)

FINAL CAPSTONE PROJECT (HEALTH SPA)

Your Company’s Capstone Project (HEALTH SPA)

Instructions: For the Capstone Project, students have to write it in Word Document. Students are highly encouraged to be creative. This is (your) business. OWN IT!

IMPORTANT: Make sure (all) components are addressed and clearly identified in the written report. Quality work is highly expected. 

Written Report: This report must have a minimum of 15 pages double-spaced. This does not include the title page and the two (2) excel spreadsheets.

Your Company’s Capstone Project

Instructions: Students are highly encouraged to be creative. This is (your) business. OWN IT!

IMPORTANT: Make sure (all) components are addressed and clearly identified in the written report. Quality work is highly expected.

Written Report: This report must have a minimal of 15 pages doubled-spaced. This does not include the title page and the two (2) excel spreadsheets.

Capstone Project Structure

No Table of Contents is required

Title Page/Cover Page: College Name/Student’s Name/Professor’s Name/Date

Company: Name of Company & Logo

Mission Statement: The purpose of your company. Why does it exist?

Vision Statement: Base this statement on how you want your company to be remembered as a legacy.

Executive Summary

(This is the last page to write)-2-pages (doubled-spaced) for the written report.

The executive summary is a summary of the feasibility study. It must cover the major points discussed in the feasibility study on one page (industry and market analysis, product or service analysis, and financial analysis)

 Organizational Chart

Students will incorporate an Organizational Chart of their potential company executive team.

Image of your Company:

In this section, students are encouraged to (envision) how their company or service will be structured. Students could use any (FREE) floorplan software.

For example

https://www.lucidchart.com/pages/landing/floor-plan-maker?utm_source=google&utm_medium=cpc&utm_campaign=en_unitedstates_desktop_nb_x_exact&km_CPC_CampaignId=59539697&km_CPC_AdGroupID=83115012896&km_CPC_Keyword=draw%20a%20floor%20plan&km_CPC_MatchType=e&km_CPC_ExtensionID=&km_CPC_Network=g&km_CPC_AdPosition=1t1&km_CPC_Creative=416945981458&km_CPC_TargetID=kwd-42219792&km_CPC_Country=9011853&km_CPC_Device=c&km_CPC_placement=&km_CPC_target=&mkwid=secyRKpgB%7Cpcrid%7C416945981458%7Cpkw%7Cdraw%20a%20floor%20plan%7Cpmt%7Ce%7Cpdv%7Cc%7Cslid%7C%7Cproduct%7C%7Cpgrid%7C83115012896%7Cptaid%7Ckwd-42219792%7C&pgrid=83115012896&ptaid=kwd-42219792&slid=&pgrid=83115012896&ptaid=kwd-42219792&gclid=EAIaIQobChMIn5K-4vjJ5wIVUeWGCh1CCQ1FEAAYASAAEgIsIvD_BwE

Product or Service Analysis

In this section you will provide an analysis of the demand for your product or service. Key points to address:

· Discuss who will buy your product or service

· Discuss how much of your product or service customers are willing to purchase, and what customers are willing to pay for your product or service.

· Discuss if you will be able to make a profit selling your product or service.

· Discuss market factors that create a demand for your product or service and forecast the potential demand for your product.

· Discuss opportunities or threats facing the proposed business.

· Create a traditional (SWOT Analysis): Strengths, Weaknesses, Opportunities, Threats

Measuring Performance

· Describe how you would measure your company’s performance through online social media, survey, and consumer reviews. Explain the benefits and disadvantages of each.

Marketing Strategy

· Target market:

· Who are the target customers (age, gender, income, education, and other demographic information)?

· Where they live, shop, work, etc.

· Potential Customers

· Describe your potential customers

· How would your business meet the needs of the targeted customers?

· Describe exactly what your business will do to meet their needs

· What is your point of differentiation?

Document Market claims

· Provide facts about potential sales, demographic studies, market survey, customer questionnaires, and demographic studies

Advertising/Promotion

· Discuss promotion and marketing campaign

· Discuss the costs associated with the promotion/marketing campaign

Market size and trends

· Discuss the size of the market (include table/chart to show data):

· Is it growing, shrinking, seasonal, etc.?

Location

· Discuss specific sites for your business

· Discuss zoning requirements

· Use census and demographic reports to support why this location was selected

Pricing

· Discuss the costs associated with producing or deliver your product/service

· Discuss your pricing strategy: Cost leader, lowest cost, cost differentiation

· Discuss if the strategy will allow for the company to be profitable

· Discuss price of similar product/service

· Discuss if customers are sensitive to price

· Will you accept credit?

· Will you sell on credit?

Distribution

· Explain how you will get the product/service to the customers.

· Will customers come to you or will you go to your customers

· Will you hire sales representative, etc. include any other pertinent information about your distribution process?

· Service Providers Analysis (Who are the competition and buying patterns)

· OR Alternatives and Usage Patterns (Who are the competition and buying patterns)

· Strategy and implementation Summary

Financial Analysis: After completing each spreadsheet,Copy & Paste into your report.

· Start-up Cost Excel Spreadsheet (See Attachment)

· Sales Budget & Forecasting Spreadsheet (See Attachment)

Myopia: The page or slide is a (slogan) that represents your company.

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