Marketing Plan
Marketing Plan
Marketing Plan
The final marketing plan, due in Week 7, is worth 180 points and should include the following sections:
- Cover Page
- Executive Summary
- Target Customers
- Unique Selling Proposition
- Pricing and Positioning Strategy
- Distribution Strategy
- Promotions Strategy
- Contingency Plans
The expected length for this assignment is 12-15 pages. APA methodology applies to this assignment.
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