Select a hypothetical organization or an organization you are familiar with and explain the nature of the change

 In chapter five (5), we learn organizational change can take on various nature specifically (i) emergent change and planned change, (ii) incremental change and transformational change, and (iii) first-order, second-order and third-order change.

Select a hypothetical organization or an organization you are familiar with and explain the nature of the change and the current and potential future impact of digitalization and social media (See Ch. 5 coverage of the impact of digitalization and applications of social media (pp156-160).  Describe the characteristics of the digital tools and social media technologies that the organization uses to attract customers and increase its profitability.

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