Short Paper

Short Paper

9-2 Short Paper: SC Johnson Public Report

Review the SC Johnson Public Report and use the following questions to guide your analysis:

  • What is the marketing advantage of SC Johnson’s as described in this document? What does this marketing strategy say about SC Johnson?
  • Discuss SC Johnson’s business model as described here. Describe how the different business functions fit into this model and why this important to the sustainable business.
  • How do SC Johnson’s business activities differ from community to community and country to country? Why is this an important sustainable ethic?

Must be 2-3 pages long not to include the cover page or works cited, paper must be double spaced, 1″ margins, times new roman Font 12. APA format

See attachments for the SC Johnson Public Report and Short Paper Rubric – Willing to pay $20.00

SNHU_logo

Short Paper/Case Study Analysis Rubric

Guidelines for Submission: Short papers should use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to a discipline-appropriate citation method. Page-length requirements: 1–2 pages (undergraduate courses) or 2–4 pages (graduate courses).

Instructor Feedback: Students can find their feedback in the grade book as an attachment.

Critical ElementsExemplaryProficientNeeds ImprovementNot EvidentValue
Main ElementsIncludes all of the main elements and requirements and cites multiple examples to illustrate each element (23-25)Includes most of the main elements and requirements and cites many examples to illustrate each element (20-22)Includes some of the main elements and requirements (18-19)Does not include any of the main elements and requirements (0-17)25
Inquiry and AnalysisProvides in-depth analysis that demonstrates complete understanding of multiple concepts (18-20)Provides in-depth analysis that demonstrates complete understanding of some concepts (16-17)Provides in-depth analysis that demonstrates complete understanding of minimal concepts (14-15)Does not provide in-depth analysis (0-13)20
Integration and ApplicationAll of the course concepts are correctly applied (9-10)Most of the course concepts are correctly applied (8)Some of the course concepts are correctly applied (7)Does not correctly apply any of the course concepts (0-6)10
Critical ThinkingDraws insightful conclusions that are thoroughly defended with evidence and examples (18-20)Draws informed conclusions that are justified with evidence (16-17)Draws logical conclusions, but does not defend with evidence (14-15)Does not draw logical conclusions (0-13)20
ResearchIncorporates many scholarly resources effectively that reflect depth and breadth of research (14-15)Incorporates some scholarly resources effectively that reflect depth and breadth of research (12-13)Incorporates very few scholarly resources that reflect depth and breadth of research (11)Does not incorporate scholarly resources that reflect depth and breadth of research (0-10)15
Writing (Mechanics/Citations)No errors related to organization, grammar and style, and citations (9-10)Minor errors related to organization, grammar and style, and citations (8)Some errors related to organization, grammar and style, and citations (7)Major errors related to organization, grammar and style, and citations (0-6)10
Earned TotalComments:100%
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply