NSTRUCTIONS: This is a writing assignment that covers the assigned materials (readings, videos, lectures, etc.) for Module 5. Download the Skill Builder #4 assignment template (the link is found below), then write your answers directly into that template (it is a WORD file). Write a minimum of 200 words for each question. Save your changes, then rename the WORD document file as follows: LASTNAME_SB4.docx (your last name followed by an underscore, then the SB1 indication). Then upload the completed assignment to Moodle. This is a TURNITIN assignment on Moodle, which means that when you submit it, you will be submitting it to TURNITIN, and thus receive an originality report indicating possible plagiarism or cheating (there have been problems in the past with students copying the work from past students, or copying from materials previously posted on the internet). You may keep uploading versions of your assignment until you are satisfied with your TURNITIN Originality Report. Remember, you may only obtain a TURNITIN Originality Report once every 24 hours; so allow yourself plenty of time to resubmit if necessary.

This is a Socratic exercise – an opportunity for you to think and express your thoughts. This assignment is a reflection of the degree to which you are engaged in the course material, and how well you learned the topics assigned this week. The emphasis of this assignment is synthesis – the connecting of dots – where you tie together in a meaningful way (1) the assigned readings and videos, (2) current business and world events, and (3) your previous knowledge and experience. There is no correct or incorrect answer, but rather YOUR answer, based on YOUR thoughts and understanding of the material/concepts.


1. WATCH: videos / read attachments

2. READ: skill builder #4 QUESTIONS then

3.  fill out the TEMPLATE 

4.. PROVIDE: references from the module videos and readings attached



READ: Web Site Review: Take 20 minutes and explore website of Stanford’s Design School (especially “Our Way of Working”)

READ: Skim over Stanford”s “Bootcamp Bootleg” (for PDF, click this link) BootcampBootleg.pdf – Alternative Formats

READ: Skim over Stanford”s “Mixtape1: Understanding” (for PDF, click this link) understand-mixtape-v8.pdf – Alternative Formats

READ: Skim over Stanford”s “Mixtape2: Experiment” (for PDF, click this link) 

READ: Skim over Stanford”s “Mixtape3: Ideate” (for PDF, click this link) 


READ: “Innovator’s Method” book, Ch 3, p67-84 (Insight: Savor Surprises) (click here for optional 7-min video lecture)

READ: “Innovator’s Method” book, Ch 4, p85-110 (Problem: Discover the Job-to-be-Done) (click here for optional 13-min video lecture)

What is Creativity? (Bob Sutton) [6 min]

Google and Ideas [3 min]

The Psychology of Creativity: The Good, the Bad, and the Ugly [7 min]

Creative Thinking [13 min]

Collective Creativity [15 min]

Turn Your Office into a Creative Space [3 min]

Brainswarming: Because Brainstorming Doesn’t Work [3 min]

Build Confidence to Unleash Creativity [5 min]

MADM 751: Entrepreneurship, Innovation & Creativity

Louisiana State University Shreveport – Dr. Michael D. Meeks

Socratic Skill Builder #4: Creativity: Cognition, Intelligence, and Design School [100 points]

Due Date: Sunday August 9th by 11:59pm

Student Name: Katherine Keilman

Question #1:

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Question #2:

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Question #3:

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Question #4:

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Question #5:

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Question #6:

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Question #7:

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© 2020 Dr. Michael D. Meeks

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