Strategic Thinking, Decision Making And Innovation

Strategic Thinking, Decision Making And Innovation

 Review pages 244-261 in the Business Model Generation text. After your review, prepare a 500-word posting discussing your review.  The overarching theme for this posting is “Innovation.”  Share your findings via the discussion forum by Sunday at 1159 p.m. 

You’re holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. It’s a book for the . . .

written by Alexander Osterwalder & Yves Pigneur

co-created by An amazing crowd of 470 practitioners from 45 countries

designed by Alan Smith, The Movement

Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.

Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model — or craft a new one.

change the way you think about business models

Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model — or analyze and renovate an old one.

co-created by 470 strategy practitioners

Business Model Generation practices what it preaches. Coauthored by 470 Business Model Canvas practitioners from forty-five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie-flat design that enables immediate hands-on use.

designed for doers

Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs — and leaders of all organizations.

$34.95 USA/$41.95 CAN


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Business Model Generation

bmgen_final.indd 3 6/15/10 5:31 PM

This book is printed on acid-free paper. o

Copyright © 2010 by Alexander Osterwalder. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical,

photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without

either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance

Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at Requests to

the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030,

(201) 748-6011, fax (201) 748-6008, or online at

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no

representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied

warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written

sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where

appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to

special, incidental, consequential, or other damages.

For general information on our other products and services or for technical support, please contact our Customer Care Department within the

United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002.

Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. For

more information about Wiley products, visit our web site at

ISBN: 978-0470-87641-1

Printed in the United States of America

10 9 8 7 6 5 4 3 2 1

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Written by Alexander Osterwalder and Yves Pigneur

Design Alan Smith, The Movement

Editor and Contributing Co-Author Tim Clark

Production Patrick van der Pijl

Co-created by an amazing crowd of 470 practitioners from 45 countries

Business Model Generation A Handbook for Visionaries, Game Changers, and Challengers

John Wiley & Sons, Inc.

bmgen_final.indd 5 6/23/10 12:56 AM

Ellen Di Resta

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ronald van den hoff

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Are you an entrepreneurial spirit? yes _______ no _______

Are you constantly thinking about how to create value and build new businesses, or how to improve or transform your organization? yes _______ no _______

Are you trying to find innovative ways of doing business to replace old, outdated ones? yes _______ no _______

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