Competitive Marketing Strategies: Analyzing Your Organization
Watch this week’s video: Competitive Advantage and Marketing Strategies
Choose an existing product or service (not the same as your Course Project or Weeks 1, 3, or 5 Video Analysis), and write a one-page summary that answers the following four questions.
- Does the product or service have a competitive advantage (cost, differentiation, etc.)? If not, what is your recommendation for it to attain a competitive advantage?
- Is the competitive advantage of this product or service sustainable because of relevance or defensibility? If you answered no to question one, how would your recommendation lead to a sustainable competitive advantage?
- What barriers does the competition face to entering the same market or gaining a competitive advantage for this product or service?
- What is the value that this product or service provides to customers, and is that value a sustainable competitive advantage? Why or why not?
Please follow APA 6th edition guidelines, including a cover page, references page, in-text citations, Times 12-point font, double spacing, running head, page numbers, and so forth.
Submit your assignment as a Word document.
Please check the attachment for the video