Week 10 – Marketing

Week 10 – Marketing

  • Distinguish between guerilla marketing, permission marketing, and word-of-mouth marketing.
  • Choose one of these techniques and discuss three examples from a particular industry (for example, retail, transportation, or food) where companies have used this particular tactic.
  • Evaluate the success of the tactics described. Discuss what might have been done to make the tactic even more successful.
  • Distinguish between guerilla marketing, permission marketing, and word-of-mouth marketing.
  • Choose one of these techniques and discuss three examples from a particular industry (for example, retail, transportation, or food) where companies have used this particular tactic.
  • Evaluate the success of the tactics described. Discuss what might have been done to make the tactic even more successful.
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