Week 3 Discussion Posts

Week 3 Discussion Posts

  • Pricing Strategy
     
    Demonstrate your understanding of the selection of a pricing strategy by discussing the specific strategies (fixed and dynamic) and the situation in which a specific strategy should be selected. Respond to at least two of your classmates’ postings. 
     
  • Channel Strategy 
     
    Explain the influences on channel selection (the targeted market segment; the environment; the product’s characteristics; and its life cycle) and your reasoning for the final channel selection in your marketing plan. Respond to at least two of your classmates’ postings.  
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