Week 3 Discussion Posts
- Pricing Strategy
Demonstrate your understanding of the selection of a pricing strategy by discussing the specific strategies (fixed and dynamic) and the situation in which a specific strategy should be selected. Respond to at least two of your classmates’ postings.
- Channel Strategy
Explain the influences on channel selection (the targeted market segment; the environment; the product’s characteristics; and its life cycle) and your reasoning for the final channel selection in your marketing plan. Respond to at least two of your classmates’ postings.