n this activity, you will be developing your action plan. Please review the resources in the reading section as they provide specific instructions on how to develop your action plan. The information you will be using to develop your action plan (the budget, the resources, the goals, the time needed, etc.) should come from your previous submissions, with the feedback from your instructor incorporated.
At a minimum your action plan should address:
•What steps are needed in order to complete the plan..
•Who is needed to incorporate these changes..
•When each step will be completed and when the project will be completed..
•What resources (i.e., money, staff) are needed to carry out these changes..
•How communication will be accomplished (Consider your audience, communication channels, legal and ethical considerations, etc.)..
Consider using this template from Entrepreneur Media [PDF, 61.91 KB]for your action plan.
Things to Remember!
•Include justification from your research for each of the parts of your marketing plan..
•Incorporate graphics such as tables, graphs, charts, etc. to justify your claims..
•Format following APA guidelines..
Compose your work using a word processor (or other software as appropriate) and save it frequently to your computer. Be sure to check your work and correct any spelling or grammatical errors before you upload it. When you are ready to submit your work, click “Browse My Computer” and find your file. Once you have located your file, click “Open” and, if successful, the file name will appear under the Attached files heading. Scroll to the bottom of the page and click “Submit.”
This assignment is worth 3.75% of your overall course grade. This assignment will be evaluated according to the M7A1 rubric.
Review the SBT M7A1 Rubric by clicking on the “View Rubric” button at the top of this page, or by going to the “Start Here-Course Information” section of the course to see more information on grading criteria.
For more information about the final project, please see the Process Improvement Plan – Final Project Overview.